The Bag-all book

Dear friends,

I am more then grateful that so many people still read this blog!


I stopped updating a while back as I found that there are not enough hours of the day to take care of my three children, business, cat, husband, myself AND blogging…

Blogging gave me so much pleasure as the feedback I got from you all was amazing. I understood that there are many people out there who want to take control over their own lives and follow their dreams. That’s why I decided to take the best parts from my blog and add even more business- and life advice and write a book.

The title of my book is:

“I had a dream (but no idea)”

The book “I had a dream (but no idea)” is a book about how Bag-all came about. It is written by the owner and founder of Bag-all, Jennifer Jansch. It starts with her dream of having her own business, but not having any idea of what that might be. It leads us through the challenging times, the fun times, the obstacle people, the successes, up until today. Bag-all has come a long way from Jennifers living room to having her bags sold in over 25 countries world wide, a flagship store in Nolita, New York and owning her own printing factory in Brooklyn.

Jennifer believes we are all capable of fulfilling our dreams and goals. In this book you find out how.

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I truly hope this book can inspire you to follow your own path.



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Moving blog

JenniferHi everyone and thank you so much for checking out my blog!

As you probably have noticed I don’t have very much time for my blog at the moment and I have therefor decided to move this blog to the NEWS section on

You can find it here:

Thank you all for following me on my Bag-all adventure! I am eternally grateful for all your support!

xox Jen


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If you have read this blog before you know that there is nothing I like more than feedback! This is the number one reason I love Instagram, as feedback flows so freely. People like and comment on your images and you can quickly get a feel for what people like and want.

The best kind of feedback in my opinion is when people post pictures of my bags. It is such a huge compliment that they 1. use the bags, 2. take their time to photograph them and 3. post them with the hashtag #bagall or #bag_all so I can get to see them.

For instance I love LOVE this image! It’s from Hotel Odin in Gothenburg Sweden where they have made this great display. I just love how proud she looks! And would I be standing there I would look just as proud!


And there are some people with great style that use my bags to decorate their houses!

Wash me moodPosted by Cissi @hundrafyrtioettan

IMG_1796IMG_1283Both posted by Elin aka @elvornas (I wish my hall looked this nice)!

And I am fortunate enough to have friends who travel to cool places and take my bags with them. (I often wish I am one of my bags and could go to those luxury resorts). This bag for instance was recently in a designer hotel in Singapore with my buddy Pernilla, where she took this picture. Thanks @pernillawahlgr1 IMG_1508

Here Swedish celebrity Charlotte Perrelli @laperrelli posing with one of Bag-all’s reusable fabric gift bags.FullSizeRender-9

And last week Charlotte went on a trip and posted her packed suitcase:


My bags don’t only get to go to exotic places, they also get to travel in good company. These bags got to travel with a book about Chanel and a Celine Trio bag. Thanks for sharing: _andjustbecause


I also get to see how the bags “age”. I love the vintage look the bags get after wear and tear. Here is Gabriel Rochas is showing his gym bag on Insta:


So if you have any of my bags and you take them places or have them in your house feel free to post them on Instagram and put the #bagall in the caption. That way we will see them and get to know where they have gone.

xox & gratitude



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What else is new?

Some times things take so much longer than you first think – right?

For a quite a while I have had this idea that I wanted to offer my customers monogramming of the Bag-all bags. What could be a better gift then a bag with someones initials? I know I would be over the moon if someone had gotten me something with JJ on it. It would make me feel really special and super happy! In fact I am super happy to have anything personalized and monogrammed.

Monograms mood


So, as usual when I start something I am thinking: how hard can it be? Monogramming must be a piece of cake.

Not so much, it turns out. There are very few places that offer monogramming in New York City and the ones that do are really busy. So I figure, let me just buy a machine and do it myself then. I start looking in to what monogramming machines costs and find out that the professional ones costs $10 000+ Of course I believe in my own idea, but I don’t want to invest over 10K before I know if people are as into this as I am.

I called and e-mailed people and companies all over America to try to find a good solution for monogramming that would suit my customers. Weeks passed, months passed and I got more and more frustrated. If there is something I can’t stand, it is to wait. Especially when I am all fired up about an idea. But there where so many dead ends. Too expensive… Too long wait for my customers… Too hard to embroider on bags that are already sewn (apparently embroidery people prefer to embroider on bags etc that are not already sewn).

In the end I went to a really nice sewing machine store in Long Island and got a smaller machine (that it turns out the same machine that many of the monogramming places in New York use). The ladies in the store showed me how you “hoop” the bags and taught me how to monogram.

Then it took me days and days and many,  many bags to get it right. And finally I know how to do it! I am SOOO happy and pleased with myself. Honestly, I think I would be only half as pleased had I not worked so damn hard to make this work.

So tadaaa, drumroll…:

IMG_1804Monogrammed bags ready to be shipped out to their new owners!

We monogram on most of our bags. You can read about it here: Monograms

Say hello to Lotti people: She is the newest member in the Bag-all team!

IMG_1805Lovely Lotti with a monogramed Tote bag!

I hope you all like this idea as much as me!

xox Jennifer





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